📐 The 4 scoring criteria Only professions that are incomprehensible to the general public, with real budgets and an unsaturated market for video. No obvious professions (doctor, dentist, architect) were kept.Documentation Index
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| Criterion | What the score measures (1 → 5) |
|---|---|
| 🧩 Complexity of explanation | The general public doesn’t understand what this profession does without an explanation. Score 1 = everyone can picture it (doctor, dentist). Score 5 = nobody can explain it in 10 seconds. |
| 💰 Communication budget | Does the sector invest in its marketing? Proxy: average revenue, typical company size, sectoral culture around communication. |
| 🏆 Market opportunity | Blue Ocean effect: how many competitors already use motion design video in this sector? Score 5 = almost nobody. Score 1 = it’s already the norm. |
| 👥 Prospect volume | How many professionals practice this trade in the US? Score 1 = fewer than 500. Score 5 = more than 50,000. Determines the total addressable market. |
| # | Profession | Category | Complexity | Budget | Opportunity | Volume | Total |
|---|---|---|---|---|---|---|---|
| 1 | Energy Retrofit Contractor | Construction / Energy | ●●●●● | ●●●●● | ●●●●● | ●●●●● | 20/20 |
| 2 | Cybersecurity Consultant | Cybersecurity | ●●●●● | ●●●●● | ●●●●○ | ●●●●○ | 18/20 |
| 3 | Mechanical / MEP Engineer (BET) | Construction / Engineering | ●●●●● | ●●●●● | ●●●●● | ●●●○○ | 18/20 |
| 4 | SOC Analyst / Threat Intelligence | Cybersecurity | ●●●●● | ●●●●● | ●●●●● | ●●●○○ | 18/20 |
| 5 | Structural Engineer | Construction / Engineering | ●●●●● | ●●●●● | ●●●●○ | ●●●●○ | 18/20 |
| 6 | AI / LLM Engineer | Data / AI | ●●●●● | ●●●●● | ●●●●○ | ●●●○○ | 17/20 |
| 7 | Automation Engineer | Industry | ●●●●● | ●●●●● | ●●●●○ | ●●●○○ | 17/20 |
| 8 | BIM Engineer | Construction / Engineering | ●●●●● | ●●●●○ | ●●●●● | ●●●○○ | 17/20 |
| 9 | Building Inspector / Energy Auditor | Construction / Real Estate | ●●●●○ | ●●●●○ | ●●●●● | ●●●●○ | 17/20 |
| 10 | CISO | Cybersecurity | ●●●●● | ●●●●● | ●●●●○ | ●●●○○ | 17/20 |
| 11 | Commercial Insurance Broker | Insurance | ●●●●● | ●●●●● | ●●●●○ | ●●●○○ | 17/20 |
| 12 | Data Scientist | Data / AI | ●●●●● | ●●●●● | ●●●○○ | ●●●●○ | 17/20 |
| 13 | Digital Forensics Expert | Cybersecurity | ●●●●● | ●●●●● | ●●●●● | ●●○○○ | 17/20 |
| 14 | ERP Integrator (SAP, Oracle) | Tech / Consulting | ●●●●● | ●●●●● | ●●●●○ | ●●●○○ | 17/20 |
| 15 | Freight Forwarder | Logistics | ●●●●● | ●●●●○ | ●●●●● | ●●●○○ | 17/20 |
| 16 | Heat Pump Installer | Construction / Energy | ●●●●○ | ●●●●● | ●●●●○ | ●●●●○ | 17/20 |
| 17 | HVAC / MEP Systems Engineer | Construction / Engineering | ●●●●● | ●●●●● | ●●●●○ | ●●●○○ | 17/20 |
| 18 | MLOps Engineer | Data / AI | ●●●●● | ●●●●● | ●●●●● | ●●○○○ | 17/20 |
| 19 | Mortgage Broker | Finance / Real Estate | ●●●●○ | ●●●●● | ●●●●○ | ●●●●○ | 17/20 |
| 20 | Network / Telecom Engineer | Cloud / Infra | ●●●●● | ●●●●● | ●●●●○ | ●●●○○ | 17/20 |
| 21 | Penetration Tester | Cybersecurity | ●●●●● | ●●●●● | ●●●●○ | ●●●○○ | 17/20 |
| 22 | Process Engineer | Industry | ●●●●● | ●●●●● | ●●●●○ | ●●●○○ | 17/20 |
| 23 | Solar Panel Installer | Construction / Energy | ●●●●○ | ●●●●● | ●●●●○ | ●●●●○ | 17/20 |
| 24 | Supply Chain Consultant | Industry / Logistics | ●●●●● | ●●●●● | ●●●●○ | ●●●○○ | 17/20 |
| 25 | Wealth Management Advisor | Finance | ●●●●● | ●●●●● | ●●●○○ | ●●●●○ | 17/20 |
| 26 | Acoustical Engineer | Construction / Engineering | ●●●●● | ●●●●○ | ●●●●● | ●●○○○ | 16/20 |
| 27 | B2B SaaS Publisher | Tech / SaaS | ●●●●○ | ●●●●● | ●●●○○ | ●●●●○ | 16/20 |
| 28 | Building Code Inspector | Construction / Engineering | ●●●●● | ●●●●○ | ●●●●● | ●●○○○ | 16/20 |
| 29 | Carbon Footprint / ESG Consultant | Environment | ●●●●● | ●●●●○ | ●●●●○ | ●●●○○ | 16/20 |
| 30 | Certified Public Accountant (CPA) | Finance | ●●●●● | ●●●●○ | ●●●●○ | ●●●○○ | 16/20 |
| 31 | Cloud Architect (AWS/Azure/GCP) | Cloud / Infra | ●●●●● | ●●●●● | ●●●○○ | ●●●○○ | 16/20 |
| 32 | Construction Cost Estimator | Construction / Engineering | ●●●●● | ●●●●○ | ●●●●● | ●●○○○ | 16/20 |
| 33 | Corporate / IP Attorney | Legal | ●●●●● | ●●●●● | ●●●○○ | ●●●○○ | 16/20 |
| 34 | Corporate Security / Intelligence | Security / Consulting | ●●●●● | ●●●●○ | ●●●●● | ●●○○○ | 16/20 |
| 35 | Customs Broker | Logistics | ●●●●● | ●●●●○ | ●●●●● | ●●○○○ | 16/20 |
| 36 | Data Architect / DataOps | Data / AI | ●●●●● | ●●●●● | ●●●●○ | ●●○○○ | 16/20 |
| 37 | Data Engineer | Data / AI | ●●●●● | ●●●●● | ●●●○○ | ●●●○○ | 16/20 |
| 38 | DevOps / SRE | Cloud / Infra | ●●●●● | ●●●●● | ●●●○○ | ●●●○○ | 16/20 |
| 39 | Environmental Engineering Firm | Environment | ●●●●● | ●●●●○ | ●●●●● | ●●○○○ | 16/20 |
| 40 | Forensic Expert (Court-Appointed) | Legal / Expertise | ●●●●● | ●●●●○ | ●●●●● | ●●○○○ | 16/20 |
| 41 | GDPR / Privacy Consultant (DPO) | Legal / Tech | ●●●●● | ●●●●○ | ●●●●○ | ●●●○○ | 16/20 |
| 42 | Geotechnical Engineer | Construction / Engineering | ●●●●● | ●●●●○ | ●●●●● | ●●○○○ | 16/20 |
| 43 | Lean Manufacturing Consultant | Industry | ●●●●● | ●●●●● | ●●●●○ | ●●○○○ | 16/20 |
| 44 | Licensed Land Surveyor | Construction / Engineering | ●●●●● | ●●●●○ | ●●●●○ | ●●●○○ | 16/20 |
| 45 | Metrology Engineer | Industry / Sciences | ●●●●● | ●●●●○ | ●●●●● | ●●○○○ | 16/20 |
| 46 | Precision Agriculture Engineer | Agri / Tech | ●●●●● | ●●●●○ | ●●●●● | ●●○○○ | 16/20 |
| 47 | Robotics Engineer | Industry | ●●●●● | ●●●●● | ●●●●○ | ●●○○○ | 16/20 |
| 48 | Topographic Surveyor | Construction / Engineering | ●●●●● | ●●●●○ | ●●●●○ | ●●●○○ | 16/20 |
| 49 | Ecologist / Environmental Scientist | Environment | ●●●●● | ●●●○○ | ●●●●● | ●●○○○ | 15/20 |
| 50 | Hydrogeologist | Environment | ●●●●● | ●●●●○ | ●●●●● | ●○○○○ | 15/20 |